VIBE V Sessions

Client Overview: Billboard Media Group (Billboard, The Hollywood Reporter, SPIN, VIBE, and Stereogum) used their iconic hip hop platform, VIBE, to create a reoccurring experiential program that organically aligns with FDA’s Fresh Empire campaign and gives the brand the opportunity to show teens that being tobacco-free is apart of the hip hop lifestyle.

Project Overview: Motion Graphics Animation -  I was hired by Billboard to create a motion graphic video loop that featured both brand’s (Fresh Empire & VIBE) logos, artists press assets, and event details in a captivating way that was displayed on-site at all four events in NYC, Atlanta, LA, and Chicago. This was a great experience because I was able to contribute to a multi-million dollar marketing campaign and create visuals that were used during live performances of some of my favorite music artists. The most challenging part of this project was following all the branding guidlines in regards to manipulating and animating brand logo and colors. This put my focus to the test and I had to really pay attention to every detail.