BIRDIES FOR STUDENTS

AT&T PEBBLE BEACH PRO-AM AND BYRON NELSON TOURNAMENT, 2023–2025

Commissioned through Wasserman, I developed animated content for AT&T’s Birdies for Students campaign across three consecutive tournament seasons. Working from an existing After Effects character package, I adapted the established bird characters to new creative directions and expanded the campaign with updated motion and storytelling.

The work included celebratory animations triggered whenever a player made a birdie, along with campaign-focused pieces designed to explain and promote the initiative across tournament screens.

Role: Motion design, animation, editing and campaign adaptation.