Program Overview: Billboard Media Group used their iconic hip hop music platform, VIBE, to create a unique reoccurring experiential program that organically aligns with FDA's Fresh Empire campaign with hip hop culture and gives the brand the opportunity to show teens that being tobacco-free is apart of the hip hop lifestyle.

Video + Motion Graphic: I created a 12 frame video loop that featured both brand's logos, artists press assets, and event details in an captivating way that was displayed on-site at all four events in NYC, Atlanta, LA, and Chicago.  Assets were designed using Adobe Illustrator and transferred to After Effects where the elements were animated.