RED BULL TURN 17

FORMULA 1 UNITED STATES GRAND PRIX, 2024

Commissioned through Wasserman, I created an animated cocktail menu for Red Bull’s Turn 17 hospitality activation during the Formula 1 United States Grand Prix in Austin.

Displayed prominently behind the bar, the animation presented the venue’s specialty Red Bull cocktails to race attendees while remaining legible within a crowded, fast-moving hospitality environment.

Role: Motion design and animation

Placement: Digital bar-menu displays.