Pawgo Mobile Van
Program Overview: Galloping Groomer got a new name and look. Now Pawgo, mobile grooming never looked so good! As a part of the new name and look, the vans were a major area of concentration because not only are the vans used to conduct business, they are a very important marketing tool that can lead to lots of new clients if done effectively. The new look of the Pawgo van was to capture the eye of pet owners and lovers alike. The overall look needed to be clean and simple yet attention grabbing at the same time. Pets in costumes? who wouldn't love that?!
Photography + Photoshop + Graphic Design: Post groom, this friendly little Westie struck some poses for me which I then imported the image into Photoshop where the background got masked out and this sweet little pup got an outfit upgrade!
Photo taken after being professionally groomed
Background masked out using photoshop
Mock-up was created and optimized for large scale print
Van in action