GOTRAX

GOTRAX is a tech startup based in Denver, CO that manufactures electric powered rideables such as hoverboards, scooters, ATV’s, & dirt bikes. I worked full-time for GOTRAX as a Swiss Army Knife of skills, where I delivered a smorgasbord of high quality content within short deadlines and tight budgets. I emerged as a leader within the creative team and collaborated on a variety of marketing campaigns. In addition, I took creative lead and initiated all lifestyle photo & video shoots which provided the marketing team with high quality, branded content that was used across all media platforms and implemented with a variety purposes (both digital and print). Using analytics and data, we were able to track that the content I created was receiving higher click through rates, watch times, and sales conversions than the industry standard.