AT&T SCENE MACHINE

DREAMHACK

Commissioned through Wasserman, I created a collection of fast-paced, highly stylized animations for AT&T’s Scene Machine experience at DreamHack. Designed around the activation’s cyberpunk visual language, the five-to-ten-second loops transformed the screens into part of the environment and helped establish the feeling of stepping through a portal into a virtual world.

Bold typography, digital distortion, neon color and game-inspired motion reinforced the experience’s identity within the visually dense convention setting.

Role: Motion design and animation.