CFP FAN FEST

AT&T ACTIVATION

Commissioned through Wasserman, I transformed oversized CFP letterforms into a moving portrait of New Orleans for AT&T’s fan-festival activation. NOLA-themed footage and time-lapse photography played within the illuminated letters, turning the event branding into a dynamic video collage and large-scale photo backdrop for attendees.

I built and animated the masked compositions, shaping the footage around each letter while maintaining a cohesive flow across the complete installation.

Role: Motion design, video editing and compositing

Placement: Large-scale illuminated step-and-repeat.